Flight Centre Southern Cross Tower

Great service, very efficient, whole team talked to me about my holiday and wanted to provide suggestions for sightseeing while I was away based on their own experience. Thank you!

Conspicuous Name board that asks u a question draws u to come into the store. Which design catches your attention and is likely to draw you in?

A "neutral" and "safe" design that tells u the name of the company to a conspicuous font size?

OR

A "get out of here" design that provokes thinking and curiosity that gives more attention to the sales pitch than the name of the company.

Why?

Since long before i was born, the purpose of name board was to help the mailman deliver the letters to its destination and the customer to find place of the store.

Now with technology, maps, or you could reference the location of the store to the building the store is underneath at, etc.to find the place.

Why not utilise valuable marketing space to deliver a conspicuous, well sized n colourful sales pitch that separate your store from the other shops around u.

People could always remember your store by your quote than by your brand name that sometimes is a collection of alphabets without deeper meaning.

Without deeper meaning, people tend to forget the brand name rather than a meaningful quote?

Furthermore, with the overhead placement, well-sized font, people from a reasonable distance and across the street would have their attention and curiosity piqued versus the SAME, SAME and SAME collection of company names that does not motivate people to cross the street and find out more.

I could tell you more about how APPLE capitalise on being different to be successful, but I leave that for another day.

Think about how this could apply to your company.